Module Title : Princples Of Marketing
Module Code : BBA330, CM330Principles of Marketing

Course Objective
To develop the student's understanding of Marketing. To appreciate the importance of the separate marketing functions, the management of these functions, and how each function effects other functions within the marketing domain. The major functions are marketing management, marketing research, product planning, distribution channels, pricing and promotion. The course will emphasize consumer markets over business markets.

Upon completion of this course;

• You will understand the role of marketing within society and within an economic system.
  
• You will learn the vital role of marketing within a firm and the necessary relationships between marketing and the other functional areas of business.
  
• You will consider the various decision areas within marketing and the tools and methods used by marketing managers for making decisions.
  
• You will learn key marketing principles and terminology. Because this is a survey course, there is an emphasis on basic terminology and concepts.
  
• You will appreciate how a marketing perspective is important in your own personal and professional development.
  

Course Description
This course covers the basic marketing principles as found in the American business system. Special emphasis is given the marketing mix: product, price, promotion, and distribution. Areas covered in the course include: market research; market segmentation; target marketing; consumer and industrial buying behavior; product development; channel strategy; promotional strategies; pricing issues; and related topics.

Course Requirement
There will be 9 multiple-choice exams. The objective is not to test your memorization skills but your ability to readily assimilate principles of marketing and then apply the data and concepts to everyday problems and situations.

There will be one (1) assignment, which will explore a principle of marketing topic that has been covered in the course. Details on the assignment are contained. 

Your assignment will deal with a specific aspect of principles of marketing. This paper will be 7-15 pages in length, typed, double spaced

Choose from the list below or select your own topic.

Some subject areas include :

• Management History
  
• Ethics
  
• Strategic Planning
  
• Organizational Management Theory
  
• Task Management
  
• Responsibility and Authority
  
• Decision Making
  
• Human Resources
  
• Cultural Perspectives in Management
  
• Production Control
  
• Leadership
  
• Information Technology
  
• Global Issues
  

Your paper should include the following components:

A Cover Page
Your cover page should include your name, title of assignment, date, course number and course title. 

Synthesis Component
Synthesize your research, class materials, personal experience, etc. to arrive at your own view on the subject. Be sure and justify your views. Also include how this view will affect your actions and decisions in the future.

Annotated Bibliography
You must include an annotated bibliography with your paper. Be sure to include all of your sources and present them in an annotated format.

Note: Each bibliographical entry listed in the Annotated Bibliography must specify the location, including city and state, from which the reference was obtained, i.e., Jax Beach Public Library, Jax Beach, Florida.

Grading Criteria for assignment

Grading Procedure
Multiple-choice exams are valued at 70% of final grade; assignment is 30% of final grade.